10 Tips To Improve Usability

Posted by: admin  :  Category: Software

In the current market space usability plays a huge roll. Here are 10 tips that could potentially improve the usability of your projects.

1. Remove cumbersome graphics - research shows that most visitors will wait a maximum of 10 seconds for a page to load before they go elsewhere.

2. Use your words carefully - on the internet text loads faster than images. Therefore you can make your text stand out by making them bold, using bullet points or underlining them, attracting the user’s attention. Use your words wisely and make them count.

3. Familiarity is good - creativity is praised in a broader culture but you should focus on what users are familiar with. Familiarity will create more conversions than creativity.

4. Make sure the carts functional - a key reasons users abandon their carts is because they have to add an item to a cart to view its details. Provide your users with the details they need, colors, sizes, shipping costs etc., on the product page. Once they add the item to the cart, they should simply checkout.

5. Reply email queries - make sure your customer support team responds to email queries quickly. Today’s customer is busy and will not wait. Chances are that they emailed someone else too. First person to respond is likely to get the sale.

6. Make sure your links work - many visitors will abandon your entire website if the links do not work. Make sure you check them at least once a month and ensure they all point to the right web page.

7. Make your website accountable and relevant - it is easy to get complacent in the absence of complaints. However, carry out a small survey and see what your friends and family think, check if the site delivers what customers need and whether the information is relevant.

8. Break down the process - breaking down the process in to smaller portions makes it easier for users to swallow. Break down the checkout process in to smaller parts that users can comprehend, hence making the experience a better and less complicated one.

9. Reassure your customer - online buyers still worry about security, so make sure they are reassured by your security protocols on each page. Also post simple to read signs like step 3 of 4 so that the customer knows exactly where in the process he or she is.

10. Provide a pleasant finish - just like in your brick and mortar store, provide the customer with a pleasant thank you screen inviting them to come back. You should also send them a polite and pleasant thank you note with product details and order confirmation, creating a lasting experience.

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