Six Ways to Improve Your Online Store

Posted by: admin  :  Category: Ecommerce

If you are running an online store, you would know by now that constant improvements are required in order to keep the quality visitors coming in and to increase the conversion rate of that traffic. The following six steps may help you to better your store and achieve more sales in the coming months.

1. Upgrade product descriptions – You may want to add some zest to your product descriptions that will entice shoppers to read and feel that they need it. You may want to do this in a manner such as telling a story so that your customers have a better experience than simply reading mundane product descriptions.

2. Use Video for product demonstrations – Whether your product is software or a service or a tangible product, you may want to use video to showcase the features of the products. Users are becoming more savvy and will enjoy watching a short demo clip of your product rather than reading pages of content.

3. Use new technologies – You can make use of new technologies such as flash, flex or jQuery plug-ins to merchandise and cross promote special offers. Providing these types of advanced shopping experiences to users means a competitive advantage that will result in increased sales volumes.

4. Product Reviews and Ratings – Implementing reviews and ratings mean that customers can see what other customers think about your products. This will also be a great source of feedback in order for you to improve your product to suit the needs of the market.

5. Add suggestions and cross selling tools – You may want to promote similar products and services to customers who are purchasing something on your website. Companies like Amazon have had a huge success using these selling techniques.

6. Single Page Checkout – It is vital for you to ensure the customer has the easiest method of paying for the goods or services once they have decided to purchase it. Therefore you should include everything on a single checkout page so that the customer pays and leaves. The less complicated the purchase process is, the better.

Top 8 Signs of ECommerce Fraud – How to Detect Fraudulent Credit Card Transactions

Posted by: admin  :  Category: Ecommerce

Despite increased security measures, credit card fraud is becoming a major worry for eCommerce website owners. Internet payment gateways allow companies to verify billing addresses and also security code verification. However, if someone who intends to conduct a fraudulent transactions possesses all the details there is no way to identify whether it is a legitimate transaction or not until a complaint is lodged. Thus, here are a few ways you can notice fraudulent transactions on your website.

1. Email address – At the end of each day compare the email addresses and the customer name. 99% of the time legitimate user’s email addresses will include at least a portion of their names. If you find a bunch of emails that don’t match the customer name, you may want to have a closer look at these transactions and perhaps make a call to the customer just to verify their authenticity.

2. If you are running an affiliate program and find that suspicious transactions are going through one particular affiliate you may want to look at these transactions too. Some affiliates may do this in order to claim their affiliate commissions. Therefore it is best to monitor all affiliate transactions closely.

3. If your product or service is catered to a particular gender and you start noticing an increase in sales to the opposite sex, you might want to double check these transactions too.

4. If your payment gateway allows you to see the IP address of the person doing the transaction and if you see many sales from the same IP address in a short period of time, they may be cause of suspicion.

5. If you suddenly notice a large spike in a single product’s sales for no apparent reason, it would be a good reason to verify the authenticity of these transactions.

6. Keep a tab on the number of declined transactions. Even legitimate customers may have their cards declined for various reasons. However a sudden increase in this number may be cause for alarm.

7. Another reason to be suspicious of your affiliates is if he or she is from a country that is known for online fraud. This is not say that the said affiliates are not legitimate. However you may want to keep an eye on his or her performance just to be sure.

8. If you see a spike in the sales of high priced items for no apparent reason, it may be a clue as to whether you are a victim of fraud. It is always better to verify the order before the goods are shipped.

Average Ecommerce Conversion Rates

Posted by: admin  :  Category: Ecommerce

There has been much debate in recent times as to what the average conversion rate is. However there is no real way to define it. Research indicates that average conversion rates differ from sector to sector. For an example, the conversion rates for apparel is 2.2%, travel 2.1%, home and furnishing 2.0%, electronics 3.9% and catalogs 6.1%.

Some of the factors that influence the conversion rate include number of visitors, traffic sources, marketing campaigns, brand awareness, search engine rankings, the purchasing process of the website etc. All these aspects play a role in the calculation of conversion rates. However, for mathematical purposes the conversion rate of a website is calculated by dividing the number of purchases by the total number of unique visitors and multiplying it by 100. Although average ecommerce conversion rate is a good gauge as to how well your website is doing, you must always compare it against the actual sales volume in order to get the correct picture. For an example if for some reason your website experiences a sudden surge of traffic and the number of sales remains the same, your conversion rate will be lower.

Average conversion rates can be used to measure the effectiveness of marketing campaigns. You can measure the proportionate increase in the number of purchases against the increased traffic due to your marketing campaign. If the conversion rate is proportionate to the increase in traffic we can assume that the marketing campaign is a success.

Why eCommerce Sites Fail

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In recent times eCommerce over the web has transformed the way people do business. Today someone in India can order a component from Brazil and have it delivered to him or her within two weeks. Hundreds of eCommerce stores open up on a daily basis but most of them just wither and die. Why does this happen?

Just like in a traditional business a website needs to be marketed. There are so many websites offering the same type of services that you need to grab all the traffic you can away from those sites. Therefore it is important to have a marketing budget and invest in SEO and SEM strategies. You can use Pay Per Click advertising with major search engines to build initial hype. If you are able to, combine your online marketing effort with an offilne one. Simultaneously doing both types of campaigns will significantly improve results.

Another key reason why eCommerce sites fail is because they are not user friendly and are complicated for users. If the customer cannot find the product they are looking for as quickly as possible, chances are they will look elsewhere. You should also focus on the loading time of your landing pages. Research shows that consumers will leave a page if it does not load within four seconds. Lastly, an eCommerce site also takes time to start generating profits. They won’t make you a millionaire overnight. Therefore you need to work hard and long to turn your business in to a successful one. Hence it is important to be patient and work hard to improve your website everyday.

An Overview of eCommerce Hosting

Posted by: admin  :  Category: Ecommerce

eCommerce hosting providers are hosting services that provide you not just with space and bandwidth but with an end to end solution including shopping carts, payment gateways and an easy to use product catalog.

The success of your eCommerce website depends on how easily visitors can browse your products, how quickly they can find it, pay for it and check out. A good service provider will allow you to customize many details allowing you to personalize the products pages and shopping carts and provide the necessary security on the payment page. Most start-ups or small businesses cannot afford to pay large monthly rentals for managed hosting services, pay developers to create applications and maintain a fully fledged eCommerce website. Therefore eCommerce hosting services provide a great compromise between full control over the website and being able to conduct business online. If you do not wish to pay the fees for an online payment gateway and wish to pursue a cheaper method, PayPal is a great way to do this. PayPal pro provides you with all your business needs and is extremely secure and trusted by most customers.

So once you have selected your hosting provider, configured the shopping cart and payment gateway, you are ready to open your virtual doors to the world. With a little bit of tweaking, marketing and online promotions you will be on your way to making money. Once your business becomes stable, you can either upgrade your account with your current hosting providers so that you can host more features or buy-in to a managed server contract.

What is a downhole pressure transducer?

Posted by: admin  :  Category: Technology

A downhole transducer is a tool designed to take measurements at great distances below the surface of the Earth. Because of the extremes in heat and pressure that can be found underground, specialized downhole transducers that are extra rugged and reliable are needed in these conditions.

A downhole pressure transducer is specifically designed to take reading of various pressure levels found underground, usually gas or water pressures. By converting the pressure into an analog electrical signal, the transducer allows workers above ground to know the pressure levels without having to go underground themselves – often at their own risk.

There are many applications where down pressure transducers are critical, particularly in the gas, oil and power industries. Perforating tools, compressors and pump stations are just a few of the critical applications that rely on these tools. Custom pressure transducer features include more rugged housing materials, an increased range of operating temperatures and greater resistance to electrical noise resulting in a higher rate of accuracy.

You can find ITE circuit breakers and other electrical parts through leading electrical parts supplier RELECTRIC.com

Essential Principles of Ecommerce Website Design

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Thinking of setting up an online store? If the answer is yes, there are a few things that you should keep in mind. Designing an Ecommerce website is slightly different to designing a regular website for your organization. Colors, layout, placement of products, user flow etc should all be considered. The goal of an Ecommerce website is to influence the visitor to make a purchase once he or she is on the website.

Keep the navigation simple. It’s imperative that visitors can find your products quickly, select them and pay for them. Many users who make purchases online are busy and cannot spend time looking for your products. Also ensure that all products have accurate and up-to-date information about them, especially price and availability.

Make sure the purchasing process is as short as possible. On the home page or product page, position your key products in a way that users can easily select them. Display the call-to-action link as clearly as possible in a clearly and visible manner and you may use words like “Buy Now”, “Click here to buy”, “Click here to add to cart” etc.

Make sure your Ecommerce website’s purchasing process has no more than four steps. Ideally your website’s process should be Select Product > Add to Shopping Cart > Online Payment > Checkout. If you make the purchasing process as simple as possible, you will see many customers purchasing items from your store.

Profitable Ecommerce – 6 Steps to Excel At Ecommerce

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There are many reasons to launch an Ecommerce website. But why do some profit and others fail? Here are six steps to excel at Ecommerce.

1. Find a need – find something that people need. Something that’s missing and could do with a website where everyone can access it. Once you have defined the need, build a product or service that will fill that need.

2. Plan it – Planning is vital in order to start making profits. If your core competency is not Internet technology, then you may want to hire professionals to build the website. Outline your costs accurately ensure you stay within the budget.

3. Research – even with Ecommerce research is essential. You will need to find out how many people are faced with the need you identified, how many competitors there are, how their product and pricing fit against your own etc. By researching these key areas you’ll be able to determine what strategies you need to employ to effectively market your product.

4. Identify your market – this is important. As you want to target your product 100% to your target market. There is no use of driving un-qualified traffic, therefore once you have identified your market you can focus all your attention on them.

5. Affiliates – Have an affiliate program. Initially offer a large return in order to get the support of big affiliate marketers.

6. Advertise – Place text ads on Yahoo, Google and Facebooks. Remember that these ad campaigns must be monitored all the time, if not you will end up losing a lot of money.

Boost Conversion Rate on Your E-commerce Website

Posted by: admin  :  Category: Ecommerce

If you are an owner of an eCommerce website, chances are you are looking to increase your conversion rate. The conversion rate is the percentage number of people who made a purchase on your website against the total number of visitors to your website. Here are few quick tips you can employ to increase your conversion rate if it isn’t up to a satisfactory level.

1. Make your website visually attractive and fast. Research states that if the desired page does not load within six seconds, potential customers will go elsewhere.
2. Reduce the number of steps (clicks) the customer has to complete the order. Having many steps will provide a higher risk of customers getting frustrated and looking elsewhere.
3. Provide clear, concise and factual information about your products or services. Try to avoid flowery language and long descriptions. Customers are busy and they like to know what they are getting as soon as possible.
4. Use a compelling ‘call-to-action’. A clear and powerful call-to-action draws your customer’s attention and prompts him or her to click the link and find our more.
5. Provide real-time support to customers. Make sure the email address you provide is active 24×7 and has someone replying those emails immediately. You can also provide inbuilt chat service on your website so that customer queries can be answered immediately.
6. Contact your customers and potential customers and inform them about new products, new offers etc. Using an eNewsletter on a monthly or weekly basis is a good way to push product related services. You should remember to include a powerful call-to-action in the case of eNewsletters too.
7. And last but not least, you can use online advertising to drive qualified traffic to your website based on specific target demographics, thus increasing your web site’s conversion rate.

The Future of E-Commerce

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Skeptics claim that the future of eCommerce is bleak. However results prove otherwise. Gone are the days of big companies with large budgets dominating the industry. Smaller and more agile organizations are coming up with newer and improved ways of providing their products and services online.

Its important to note that eCommerce does not refer to only to online transactions, it is a much broader definition referring to any transaction carried out electronically. Therefore eCommerce includes credit card transactions, ATM cash withdrawals and any other electronic transaction. In the current context where more and more individuals have access to computers and the internet, more and more transactions are being carried out electronically. Grocery shopping, purchase of music, food, medication, doctors consultations are all part of eCommerce today. Technology has enabled individuals to purchase anything from toothpaste to a car or home via the internet or electronic funds transfers, not just locally but globally. The use of eCommerce is increasing daily and more people depend on it everyday to carry out their daily routines. More complex mobile devices, integrated music players, cameras, online communities are all contributing to the growth of eCommerce in one way or the other. Therfore the future of eCommerce is promising and is likely to one day (far in to the future) completely replace traditional commerce.