Using Web Analytics to Measure Success
When businesses want to be successful, almost every time they trace all information related to the customer and the business and what does and does not work for them. After all, the customer is king!
When they say that some things never change, perhaps they were referring to the way that business will continue to remain customer-centric. And this is true even though the domain of the internet has unveiled a different kind of space for one to expand or even begin their business, while constantly keeping track of their business success through using tools that assist with web analytics.
Very simply, Web Analytics is “the measurement, collection, analysis and reporting of internet data in order to understand and accordingly optimize web usage”.
Now, there are two types conducted normally such offsite and onsite web analytics. The former does not require a website of your own to conduct market and business research but the latter does since its objective is measure your website’s performance against a few success indicators that have been set. Once data is collected, decisions can be made to improve the website or its marketing campaign, which can greatly impact the profitability of the business.
There are a large number of metrics that are used to determine how one can determine if a website is delivering to its maximum potential, and some of the popular ones are Hit, Page View, Bounce Rate, Session and Page View Duration, Frequency and Click.
Some of the popular software that is used for Web Analytics is Google Analytics, Yahoo! Web Analytics, Woopra, Webtrends, Webtrekk Q3, VisiStat, Clicktale and Bango Mobile Web Analytics which just require you to define the key performance indicators of your business and track them using this software.