A new way to analyze sales leads

Posted by: elegant  :  Category: Ecommerce

During good old days sales leads were found over a delicious meal or a round of golf. Ways to find sales leads are changing rapidly due to invent of the Internet and ecommerce.

Most companies develop sales leads through trade shows and free trials. The secret to successful sales leads is to analyze data as soon as they are received. This is where a two year-old Palo Alto, California based startup, Infer, comes in. Infer think a sale transaction is a gold mine that can be analyzed using an algorithm rather than typical ways that companies analyze and manages its data. Infer focus on sales leads that companies keep in Salesforce and other cloud-based tools. The industry leader in analyzing customer data is Salesforce.com. Infer uses U.S. Census Bureau data for local demographic information, company hiring practices, and tweets on behalf of corporate clients to develop sales leads. Most of Infer customers include insurance companies, Silicon Valley start-ups, and health care providers. Companies such as Box, Jive Software, Tableau Software, Yammer, are Zendesk are already Infer customers. Infer took in $10 million in venture capital from Sutter Hill Ventures, Redpoint Ventures, Social+Capital Partnership, and Aberdeen Horowitz.