Protect Your Optics and Medical Instruments with Vacuum Deposition Systems

Posted by: admin  :  Category: Technology

Vacuum Deposition Systems can be found in various forms, consisting of magnetron sputtering, e-beam evaporation and reactive sputtering. The objective of sputtering is to place incredibly thin layers of steel or various other compounds into a certain product. These layers are so thin that they can be measured only by nanometers. You would need an electron microscope to see the coating. Applications for sputtering feature semiconductor fabrication, health care instruments, and arising innovations. A carbon layer produced by a method such as PVD coating is so tough that it is compared to the durability of a diamond. Coating objects by deposition methods prevents scratching and oxidization.

In any sort of sputtering device, be it a thermal evaporation or anything else, the gas in the chamber becomes so hot, it turns into plasma. Heating the layering product to this temperature level ionizes the electrons connected to their atoms, causing the product to disintegrate and become highly formable. As it cools down, the vapors collect and condense on a target substance. The procedure leaves an even coating that would not be possible with any other kind of method.

Optic devices make great use out of sputter coating methods. Microscopic lenses can be scraped and require layer to shield them. Other applications include coatings for solar, aerospace and semiconductor industries. Without these coatings, high heat, pressure and impact environments could alter the functionality of sensitive components. Deposition machines allow for an even and lightweight barrier from scratching and other corrosive conditions that exist.

Guest post is provided by Denton Vacuum, LLC. A sputter coater from Denton produces a diamond-like quality film for sensitive instruments. Visit www.dentonvacuum.com.

How Display Marketing Promotes Political Campaigns

Posted by: admin  :  Category: Internet Marketing

By Ted Dhanik 

Display marketing can be a very useful tool for a political campaign manager. They are able to use it to reach out to local constituents on local issues, connect with people who usually do not vote, and to help guide people to the candidate’s website and informational page.

The way display advertising works is by creating ads that are specific to the people who are viewing them. Ads are developed with this criteria in mind and then placed on webpages that the target audience most likely visit and spend a large amount of time on. This is extremely beneficial to the candidate because it captures people who are already interested in the same goals and values as the candidate- this ad just drives them to their website for more information. The way this type of display ad is being used is to be informational and topical to people who are already interested in the same idea, but lack knowledge in the specific area.

In addition to focus marketing, display marketing also helps to promote a candidate’s point of view by reaching out to local constituents about local issues. This can promote discussion and gain more people’s interest or attention. It is hard to focus on local issues when an advertisement is geared towards a very large and diverse group of people.  But with display advertising, the ad is focused and shown only to a specific group of people who would be interested in the specific issue.

Display advertising is a very beneficial way for a candidate to connect with his or her community while spreading their message and opinion.

Ted Dhanik provided this guest post. Ted Dhanik is the co-founder and CEO of engage:BDR. Find out more about Ted Dhanik at www.teddhanik.com.

Benefits of Utilizing Display Marketing

Posted by: admin  :  Category: Internet Marketing

Display marketing is a relatively new advancement in the field of marketing, and it has already started to build a name for itself. With its quick turnaround and excellent results, as well as smart marketing tactics, display advertising is quickly being turned to by various companies.

One of the benefits of display marketing is the ability to spot trends while they are starting or before they begin. This allows the company to quickly develop a new advertisement that will appeal more readily to its potential clients and put it into action immediately. With the ability to adjust and change with the ups and downs of the marketing world, the flexibility is unrivaled.

Another benefit of having display marketing is the ability to target specific clients. This is very important, because it increases the ROI on what is spent on the marketing. If the advertisement is shown mostly to people who are more likely to buy the product, then the opportunity to raise sales will increase dramatically. This lowers the investment insecurity, because of the pointedness of the ad and the increased chances of a client ordering.

Display marketing also has the unique ability to market different sides of a product when marketing to a specific client. For example, a humorous ad might be much more effective on one website than a dramatic ad would be, but the dramatic ad might do better on another. Being able to spotlight the different sides of the product is very useful in marketing, and can be very effectively done using display advertisements.

When done properly, display marketing incorporates a lot of research and time into the business and the potential client in order to increase sales in a fast period of time. Research tactics such as rating how often the ad gets seen by clients, the frequency of the ad appearance, the timing of the ad, or the position of the ad on the webpage are all evaluated and modified to increase views of the homepage.

Internet marketing is still an unknown territory into which advertisers are barely starting to test the waters. Display advertising is one of the more successful online marketing tactics for any business, from a large corporate brand name to a small business owner’s store. The benefits are numerous- only a few are listed above. More visibility, specified attention that will result in a higher ROI, and less time on the part of the business owner should be convincing enough to invest in this, if not at least check it out.

Ted Dhanik provided this guest post.  Ted Dhanik offers display advertising solutions to his clients. To learn more about Ted Dhanik, visit www.teddhanik.com for more information.

 

The Gap Between Algorithmically-Derived Decisions and Human Minds

Posted by: admin  :  Category: Technology

By Phin Upham

AEON Magazine recently used a high-level chess tournament as an example of the contrast between human-powered decision making can trump artificial intelligence driven by computer algorithms. Despite the creation of supercomputers such as Deep Blue that can play with — and beat — the world’s top chess masters, the article details how chess still thrives as a competitive sport for players and spectators, precisely because of the imperfect nature of the human thought process.

 

As the article notes, followers of major chess tournaments are as interested in how the players got to a certain end game than they are in the results. The article also points out that there are many instances — such as having to make split-second decisions while driving — where a human’s sense of morality or personal values come into play in a way that a computer algorithm could not simulate.

 

Learn more at: http://www.aeonmagazine.com/world-views/steven-poole-can-algorithms-ever-take-over-from-humans/


About the Author: Phin Upham is an investor at a family office/ hedgefund, where he focuses on special situation illiquid investing. Before this position, Phin Upham was working at Morgan Stanley in the Media & Technology group. You may contact Phin on his Phin Upham website or LinkedIn page.

Advantages of Display Marketing for Political Races

Posted by: admin  :  Category: Technology

By Ted Dhanik 

Political candidates are an entity of interest when it comes to marketing. It is a hard sell, but without a defined product. They are selling a person, instead of a definitive thing. So when it comes to display marketing, it might seem challenging to create an effective display advertisement campaign when the consumer is being asked to buy opinions and ideas instead of gadgets and materials.

There are many benefits, however, to utilizing display marketing in a political race. One such benefit is the ability to market to specific niches and people.

Display marketing is all about advertising to the people who are most likely to buy the product and pay attention to the advertisement. Thus, candidates are able to reach out to those niche audiences directly with concerns and opinions about what they are interested in learning about. The advertisement about a candidate’s animal rights campaign posted on a pet store website will guide the interested citizen to the candidate’s website, where more information is available to them. Capturing their interest based on what they are looking for, instead of what the candidate wants to say, is a positive way to get more attention.

Another benefit to the political race of display marketing is the localized nature of it. Local issues and problems can be addressed to their district or city, or their niche audience. With this focused marketing, politicians are able to address city-specific concerns and get more votes and visibility.

Political advertisers should heavily consider the use of display marketing during a race to ensure more visibility and the opportunity to introduce new potential voters to their opinions and thoughts.

Guest post provided by Ted Dhanik of engage:BDR. Ted Dhanik devotes his free time to blogging his insights on display advertising. Ted Dhanik can help your company develop a more successful advertising campaign.

An e-commerce battle brewing between Wal-Mart and Amazon

Posted by: elegant  :  Category: Ecommerce

E-commerce represents approximately 12 percent of retail trade in the U.S. according to some estimates and expected to double within the next decade. Amazon is undoubtedly the behemoth of the Internet retail. Now the undisputable brick and mortar retailor of the universe with over $469 billion in revenue in 2012, Wal-Mart is entering into the e-commerce arena and expects to take market share from Amazon.

According to Nielson, e-commerce will grow with a compounding annual rate of 11 percent by 2017 compared to only about half of that growth for retail supercenters. Currently Wal-Mart generates about two percent of its total revenue from e-commerce. Some estimates that Amazon gets $9 billion of its $69 billion yearly revenue from e-commerce. This is why Wal-Mart is looking at expanding its retail opportunities on the Internet.

Wal-Mart is developing a system similar to Amazon where customers order online and pick up at a store. In addition to same day delivery, they are also taking the grocery shopping experience one step further and trying out what they called “crowdsource,” a system of package drop-off by customers. They are also in the process of updating their Web site to give the customer easy navigation and an upgraded appearance.