Keyword Research 101

Posted by: admin  :  Category: Internet Marketing

This article was written by Ted Dhanik

The keywords you use in your ad are just as important as both the colors and the visuals. Keywords help users identify the content of an ad, giving them some idea of what might be on the landing page or in the ad based on what they were searching for. There are a variety of tools to assist you as well. Tread on for the basic tips used by successful display advertising marketers.

Competition

The most successful campaigns use keywords with low competiton, but high interest. This involves some hunting, but there are tools to help. Google’s AdWords research tool will help you identify what is popular in a broad sense. Other ad networks may have tools that predict the volume of traffic you can expect to receive from a given query. You should also use keyword comparison tools and your own search skills. What looks like a competitive term may be dominated by one player looking to take over the top of search. Try those same keywords in a different network and you can take advantage of that inventory at a reduced cost.

Costs

Buying traffic froma  demand side platform can often reduce the costs you might spend on a premium ad network like Google Adwords. You can use these smaller networks to purchase valuable traffic for your offers, testing what works before moving those successful campaigns to larger networks. In this way, you scale your campaign effectively, growing your budget as you go along.

If you want to reduce costs, try less competitive terms and alternative traffic networks.

Bio: Ted Dhanik has held several positions in both sales and direct marketing. With over fifteen years of experience in digital advertising, Ted Dhanik is an expert at media buys. Learn more about Ted Dhanik and his company engage:BDR online.

How Google+ Local helps small businesses

Posted by: elegant  :  Category: Ecommerce

Google+ Local is an online rating service that allows people to rate local businesses such as hotels, shopping, theaters, golf courses, air lines, night life, resorts, spas and many other services. Since its introduction, Google spent $151 million to purchase and incorporate restaurant rating publisher Zagat to Google+ in September 2011 making the service more integrated and renaming as Google+ Local. Since Google+ Local deployed, Google Places have been replaced. Google+ Local allows local businesses to keep in contact directly with their fans and followers.

Google+ Local rates businesses on a 30 point score system. Visitors to the site rate businesses from 0 to 3 and Google+ Local multiply that rating by a factor of ten and average it to get an overall rating. Users can rate businesses based on food, Décor, and service. Putting its search capabilities to work, Google+ Local generates unique reviews and posts it on the top of the page.

More than 20 percent of Google searches are for local information and 40 percent of those come from mobile devices. That’s why advertising on Google+ Local make sense for small businesses. Since it will be shown on all Google searches, Google+ Local will be good for businesses especially for local small businesses.