Signs Your Campaign is Not Working

Posted by: admin  :  Category: Technology

This article was written by Ted Dhanik

The effectiveness of any campaign is fairly easy to see. It is either costing you a ton of money and not delivering leads, or it’s working well and the costs are reasonable. The trouble is figuring out the cause of your success or failure. Here are some red flags to look out for that signal a campaign might not be working.

Spend is Too High

Certain keywords and placements can quickly eat your budget before you have a chance to figure out what is or is not working. The key to display advertising is to watch your placements carefully for potential explosions. When a keyword begins to draw significantly more traffic than other keywords and does not deliver sales to you, cut it from your bidding list or try lowering your bids.

Bounce Rate is Too High

Another dead giveaway that your banner advertising campaign is failing is that the bounce rate is too high. Bounce rate refers to the amount of people who quickly “bounce” from your website when they don’t find relevant content. It’s a signal that what’s on your landing page isn’t working. The simplest way to fix it is an audit. Look at your ad, then look at your landing page. If the copy and imagery don’t match the ad, then the landing page is the first thing to change.

Copy is Weak

Writing copy from scratch is extremely difficult, but that doesn’t stop marketers from trying. The majority of the time, weak copy can be fixed by looking at a competitor’s ad. Borrow from what works for them, then adapt it to suit your campaign and the terms you are targeting.

Bio: Ted Dhanik specializes in direct marketing, with over fifteen years of experience in the industry. Ted Dhanik is the co-founder and CEO of engage:BDR. Find out how to use mobile, display and search ads more effectively with tips from Ted Dhanik.

How to Use Space to Launch a Product

Posted by: admin  :  Category: Electronics, Technology

Some of the most exciting product launches are also the most ambitious. Take, for example, Red Bull. Though they did not launch a new product, Felix Baumgartner’s space jump certainly put the energy drink on people’s radars. While you might not have the budget to plan an operation quite so large, anyone can launch a product into space. It’s a popular and fun project that has the potential to go viral. If you want a small-budget project with the potential for big results, read on for tips on how to make it work.

Setup

You need to gather your materials, beginning with weather balloons sized to carry your payload. You also need a gas to fill the balloon with so you can get the right distance and height. For a good launch, you will need more than just your product on the payload. Start with a camera so you can capture shots from the stratosphere. Next, you’ll need a GPS unit to track the distance your product travels and for easy recovery. You need to make sure you have an “arm” attached to the payload that can support all this weight, and you should also include the product itself. A simple box works to wrap everything up for delivery, but clear-plastic boxes are ideal for visibility. Make sure you scout a location to launch from. A flat area works best, so plateaus and parking lots are all viable options.

Launch Day

On the day of your launch, you need to make sure you have someone trained in handling the gases you will use to inflate the balloon. Make sure that you launch on a clear day with blue skies and low winds, as the balloon can be severely knocked off course with even the slightest wind speeds. Gather your company cohorts and share in the celebration. Just be prepared to take the trip you need to recover the payload.

Marketing

So you finished the launch, what’s next? Package all of the images and video you shot into one commercial reel. Take pictures of the finished launch, and carefully document the process from launch to recovery. Release all of your data in a detailed blog post, and proudly proclaim that your product has been to space and back.

Final Thoughts

It’s hard to conceive that science experiments can be so effective, but consider the “awe” factor. Space is popular now, especially with shows like Cosmos leading the scientific charge into pop culture. You can cash in on this trend with a well-coordinated product launch into space.
————————————————————————————————————————
Sky-Probe.com sells weather balloon launch delivery kits, complete with GPS and payload. Find out how you can launch your product into space when you visit Sky-Probe online.

Scheduling Effectively

Posted by: admin  :  Category: Software

Scheduling employees requires a firm grasp on what resources you have, and what you can do with those resources. You may have a few highly productive employees, but if one goes sick you have a problem. Here are some tips to help members of management create effective employee schedules, and set reasonable time and attendance policies.

Have Back Up

What if you lost one employee today? How about two? What if one of your employees had to be out for a week or maybe six weeks on maternity leave? If you have been avoiding these questions, it’s time to consider some back up for your company. Make sure that you have enough workers handy to cover the schedules you might miss. It’s a good idea to overlap workers too, and have them learn how to fill in for one another.

Missed Shifts

Everyone should use the time clock machine to clock in and out for their shifts at the scheduled time. Too often, we make small allowances for employees who are chronically late or don’t show up at all. Don’t get caught with an unreliable employee because you have convinced yourself you need the worker, fire them and hire someone more responsible. You can also issue warnings if you prefer, but make sure that the punishment is palpable. If an employee is late, for instance, suspend them for a day without pay.

Schedule Online

Time clock software allows you to design your schedules ahead of time, and it allows employees to check those schedules remotely. It’s a good idea to provide employees with their schedules well in advance of their work week, especially if the schedule fluctuates constantly. Time clock software has the added bonus of tracking hours in real-time, so HR or the employee can review what has been worked to make adjustments as needed.

Communicate Openly

When there are changes to the schedule, be sure that the employee understands them and has made the necessary preparations to adhere to them. For instance, shifting hours would require advanced notice so the employee can adjust his commute.

Final Thoughts

Your employees are your most valuable asset, but only if they actually come to work at their scheduled times. To avoid situations where you are without the proper staff, cut people who chronically break the rules, revise your time and attendance policies, then work with your existing staff to make clocking in and out as simple as possible.
——————————————————————————————————————–
Allied Time is an online retailer of time clocks for businesses. From biometrics to time cards, you can find your next time card machine at Allied Time.