Cross Loader

If you are an owner of an eCommerce website, chances are you are looking to increase your conversion rate. The conversion rate is the percentage number of people who made a purchase on your website against the total number of visitors to your website. Here are few quick tips you can employ to increase your conversion rate if it isn’t up to a satisfactory level.

1. Make your website visually attractive and fast. Research states that if the desired page does not load within six seconds, potential customers will go elsewhere.
2. Reduce the number of steps (clicks) the customer has to complete the order. Having many steps will provide a higher risk of customers getting frustrated and looking elsewhere.
3. Provide clear, concise and factual information about your products or services. Try to avoid flowery language and long descriptions. Customers are busy and they like to know what they are getting as soon as possible.
4. Use a compelling ‘call-to-action’. A clear and powerful call-to-action draws your customer’s attention and prompts him or her to click the link and find our more.
5. Provide real-time support to customers. Make sure the email address you provide is active 24×7 and has someone replying those emails immediately. You can also provide inbuilt chat service on your website so that customer queries can be answered immediately.
6. Contact your customers and potential customers and inform them about new products, new offers etc. Using an eNewsletter on a monthly or weekly basis is a good way to push product related services. You should remember to include a powerful call-to-action in the case of eNewsletters too.
7. And last but not least, you can use online advertising to drive qualified traffic to your website based on specific target demographics, thus increasing your web site’s conversion rate.

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