The New Breed of Consumers

Posted by: publisher  :  Category: Ecommerce, Social Media

Article by Sean Sarian of iClimber

The advent of the Internet has changed the way businesses operate; but more importantly, it has also influenced the way consumers make purchases both online and offline. Consumers are now more discerning and they are better informed. Understanding this new breed of consumers is essential for a business to succeed.

The amount of information that a consumer today has access to as compared to one a decade ago is tremendous. Due to this, a consumer is almost an expert on the product or service that they require before they even walk into a store or visit a website. They have access to multiple channels that can have information at their fingertips 24×7. The advances in mobile technology have also given consumers access to information from wherever in the world they may be.

Social media has had an immense impact on consumer behavior as well. Word of mouth has once again become a very influential factor in sales because of social media. People are not afraid to make their feelings public about a product, service or a business. The exposure that these comments get is vast and widespread.

Consumers are also increasingly becoming intent on having their choices or preferences included in a product or service. In one way this is great for businesses because they have a lot of feedback from the consumer. But on the other hand, by failing to implement a feature which the consumer sees as crucial will only see them defect to a competitor who has implemented it.

These are just a few broad factors that have ensured the evolution of the consumer. Only by understanding them and evolving with them can businesses expect to survive and thrive.

Marketing Your Site through Pay per Click

Posted by: admin  :  Category: Internet Marketing, Social Media

With the age of technology upon us, more and more businesses are promoting their products and services using the powerful medium of the internet to reach millions of potential customers. Banner and rich media ads, social media marketing, search engine marketing, affiliate marketing, optin email advertising are some of the methods employed to attract customers.

However, when it comes to bringing customers to your site, search engine optimization (SEO) strategies can take a while to bear fruit in order for your site to appear at the top of the listings according to the keyword that the internet user has searched for.

And this is where pay per click advertising works wonders! Pay per click advertising of website works this way. If a website is being hosted by a search engine, as soon as a potential customer clicks on one of their ads which subsequently leads to their site, the host is paid a certain amount of money each time this occurs.

Most experts think that instead of employing the PPC internet advertising model as a fill-in until your website begins to attract traffic from search engines, a business can find success through this form of advertising alone.

Apart from the search engine giving your ads priority for a particular keyword, thus you can generate additional traffic to your site, while also being able to analyze return on investment. What you need to be cognizant of is the choice of keywords that can bring potential leads to your website.

Among all these benefits, the only caveat being that since some keywords are hard to obtain (normally going to the highest bidder), this experiment can turn out to be a costly one before you begin to get a steady stream of customer through your SEO strategy.

Top eCommerce Trends of 2009

Posted by: admin  :  Category: Ecommerce, Internet Marketing, Social Media

2009 was a difficult year for online retailers who bore the brunt of the economic downturn, as online spending experienced zero growth during the first quarter. The retailers though were able to sail through the downturn by adopting certain strategies that have become trends.

Cross Selling
Today, e-commerce is not just about customers visiting your site, but is about engaging customers, which ultimately leads to making a sale. Links to other recommended products has been a successful strategy to keep your customer’s attention.

Using the Social Media
2009 is a year that saw more effort being spent on blogging and Twittering as this is a low-cost strategy that provides a higher return-on-investment. The year also saw many ecommerce sites being promoted directly on social networking sites like Myspace and Facebook.  If you need to learn more on social media marketing, read the iClimber blog. iClimber also offers social media marketing services.

Mobile and Smart Phone Applications
2009 saw the growth and potential of mobile and smart phone applications. They are relatively inexpensive and easy to build applications. Mobile users are hooking up to the idea of ordering their favorite food or paying their bills while being on the move.

SEO
It has become very important for an ecommerce page to be ranked by a search engine. Revamping websites by uploading content constantly shows how important SEO rankings are, as a top priority in 2009. Learn more about SEO at the Submit Express SEO Forum. Submit Express also offers search engine marketing services, such as SEO and PPC.

Security
One of the success factors in ecommerce has always been security. With more and more mobile applications being built, security of data and back up remain key concerns for e-tailers with customers expecting a higher degree of security.