Design – Live Chat is an Asset
No matter how well you design your ecommerce website, sometimes you need that extra push to get that sale done. In a physical shop this extra push would be done by a sales clerk by striking up a conversation with the customer. This same effect can be re-enacted on your website by using a live chat feature.Engaging the customer is a key technique in selling. This is because most customers want reassurance that what they are buying is truly what they need. If there is no engagement other than a description and a few pictures, the chances are that the customer will shop around. This also means that once they leave you have probably lost the sale as well. But by using the live chat feature they will be able to clear any doubts they have about the product. This might include questions on warranty, price, functionality, shipping, etc, in short anything that they are too lazy to click a link and find out or did and could not find. According to studies, 40% of people who do use the live chat feature on ecommerce sites are regular online shoppers.Using live chat will only serve to enhance the customers experience and never hinder it. As the feature is available for use and not pushed in the customer’s face it is an ideal deal closer. While not everyone will use the live chat feature, those who do will appreciate it.