Ecommerce Know-How: Picking the Right Shopping Cart
As an eCommerce retailer it is important to have the right type of shopping cart. Here are a few ways to choose the right shopping cart to enhance your customer’s buying experience.
1. SEO friendly cart – It is often difficult to dictate how the technological aspects of the website relate to marketing strategies such as SEO. Therefore it is better to choose a SEO friendly shopping cart to ensure your pages get indexed quickly and with the right content highlighted. The best way to find out an SEO friendly cart is to check the way it rewrites URLs. Your shopping cart should rewrite the URLs to human readable titles, creating a rich source of keywords.
2. Coupon Code Support – In today’s competitive eMarket place it is vital that your shopping cart supports coupon codes. You may want to create promotions and give out discount coupon codes to customers or affiliates and having a cart system that offers this support will help you to conduct these promotions easily.
3. Customer Reviews – Reviews are an important part of a website for customers as well as the merchant. Reviews help customers learn more about the practical and real-life functionality of the product, while providing valuable feedback to the seller.
4. Images and zooming – Product images are a powerful way to entice customers in to making a purchase. You may also want to provide your users with the ability to zoom in and have a closer look at your products.