Ecommerce Know-How: Turn Customers Into Members
If your initial eCommerce campaign was successful you are probably getting a few customers coming to your website. The next goal is to turn these customers in to members so that you as a website owner can engage them and use them for other promotions and campaigns. Here are a few ways for you to do this.
1. Topical Newsletters - First thing about sending newsletters to your customers is that it should benefit the reader. Do not send random content that is absolutely of no use to the reader. Make sure you know what the reader has bought and what interests he or she has. One of the major reasons why email campaigns fail is the inability to provide relevant and interesting content.
2. Exclusive offers and promotions - run exclusive offers for members of your website. This will be something that entices average users to sign up and give you their details. You could also have promotions for signing up; perhaps include something free for or a 5% discount to all those who register on your website, for a limited period of time.
3. Preorder discounts - if you sell branded items such as video games you can use preorder discounts to your advantage. You can ask your visitors to sign up in order to receive a discount on the upcoming game and include accessories to their console in your confirmation emails. This is a great way to earn a second sale.
4. Product of the Month Club- This model allows you to get permission from the customer for recurring sales. The customer grants you permission to provide them the product of the month for an annual or monthly fee. This goes on continuously until the customer puts a stop to it. This is great if you sell books or magazines.