eCommerce tips – Improving SEO (part 1/2)
Sometimes, it is easy to forget that SEO is an ongoing process. As such, certain aspects of your website tend to be neglected. Here are some things you should consider improving to keep your SEO working for you.
1. Update your site map. When you constantly update your site (adding and deleting pages), the site map can quickly get outdated. You should pay constant attention to this component as it is something that your customers will refer to.
2. Describe your products well. It is disappointing that most websites resort to displaying the standard description that comes with the product. Make an effort to write your own description or at least try to expand the description so that it has more substance. The idea is to give the customer as much information as possible. This will also make you stand out more.
3. Anchor it. Your “read more” links should be more than just the generic link to more info. Use your Anchor Text effectively here. Not only will it be more useful to your customer, it will also help you in your SEO efforts.
4. Singular and Plural. Remember that search engines look the singular and plural versions of a keyword differently. For example, to them ring” and “rings” are two different words. To use this to your advantage, use the plural on the main page (i.e.: “Our gallery of rings”) and use the singular on the product page (i.e.: “The Infinity ring”)
5. Simple URL’s. Instead of having a long URL full of numbers and signs, change it into an understandable one. For example, www.myringsite.com/Infinity_ring instead of www.myringsite.com/products/category5/productid?id=5wsh123cd&store=26blue17s&oh=bro47781nad41e169&code=91cngtd112256778