Five Advertising Techniques for Your Online Business
The first thing you have to understand about running an online business is that no one can find you without a link. It is virtually the same situation as running a small business from your apartment without any signage or advertising outside. This is why search engine optimization and marketing are vital to businesses as they offer one of the best ways to put your business on the map. Nevertheless, what can you do if you cannot afford paid advertising or any of these methods? Well, you can resort to other methods.
Look around the internet for free classified services. You will find several classifieds that will suit your purpose so feel free to use them all. Craigslist is one such website that is extremely popular and will give you good exposure.
Fish around for some free publicity in your town. Ask your local newspaper if they would like to cover a story on your operation.
Use your car. Put signage around it promoting your website. If you can afford to, hand out T-shirts that have your website address printed on it.
Cross promote. If you sell photo frames, try talking to a photography studio that will promote your business. In return, you can promote theirs.
Utilize your networks. Get your friends and family to help you promote your business through word of mouth. Use gimmicks like coupons and free offers. Make things interesting enough and you will see plenty of traffic coming through.