Get That Sale!
If you are thinking of getting into Ecommerce or have just gotten into it, there are few things you should know. A sale can be lost at multiple points. Form the starting point of advertising to the end point of the actual sale, you have to be vigilant and ensure that you do everything possible to close the sale. Let us focus on the final point of the sale.
The order form or shopping cart. This should be clearly visible and easy to access. Do not lose the customer after they have made the decision to buy. Make sure that it is visible on all pages. After all, what have you got to lose by putting a link on every page?
Payments. Accept everything. Don’t limit your site to only VISA or MasterCard or PayPal. Ensure that you can accept all sorts of payment methods. The customer at this point has already made up their mind to make the purchase. Why would you want to lose a sale at this point after you’ve done all the hard work?
Security. Slap on all the encryption and security features you can. This will give the customer a lot of confidence to make the purchase. Credit Card fraud is rampant and customers are often worried about making online purchases, so it is up to you assure them that it won’t happen on your site. Another thing you can do to give them confidence is to display credible testimonials. You should also have your contact information clearly displayed and easily accessible in case they need to contact you. The contractibility will also give them assurance.