Holiday Sales: Four Ways to Capture the Budget-Driven Consumer
The recession has had a telling effect on the marketplace and online spending levels are at an all-time low. More than ever, customers are looking for deals. Therefore, instead of complaining about it, ecommerce merchants need to adjust accordingly.
Even though the number of people with access to the internet grows day by day, the spending levels have not increased proportionally. This is because people communicate. They are talk to each another, checkout product reviews, and compare prices on social media sites. This is a critical matter, which you can take advantage of for the sake of your online business. Try these four simple ideas out this season and see how it works for you to capture budget-driven consumers.
Offer specials and incentives - Anything from 50% off the next purchase to a Teddy bear could be the dealmaker. Figure out: “What will make this customer buy MY product, here and now?”
Use social media to your advantage - Advertising over this medium will give you some success, but your true winner will be when you engage the customer. Nothing sells better than the feeling of one-to-one communication.
Match offers to landing pages - Give the customer exactly what they are looking for. For example, if your banner or text-ad advertises kids t-shirts, the page they land on when they click the ad HAS to have ONLY kids t-shirts.
Integrate - Customers will readily click on a display ad or a paid-search ad if they recognize your brand from a social site or natural search results.