Article Submitted by Richard Bradly of Top SEO Firms
With the release of another update to the Penguin algorithm on October 5, it’s clear that Google is not backing down on its aggressive efforts to fight webspam. While Penguin was designed to target common webspam techniques such as link schemes, keyword stuffing, and cloaking, the search engine optimization industry often overlooks the fact that Penguin is also skilled at spotting duplicate content issues, another technique that goes against Google’s Quality Guidelines.
So what is duplicate content? According to Google, duplicate content is a substantial amount of content within or across multiple websites that either match other content or are noticeably similar. While duplicate content can be used as a deceptive SEO technique, Google admits that most instances of duplicate content are not malicious in nature. Is it possible to violate Google’s duplicate content rules without even knowing it? Yes.
This is why it often takes an experienced SEO company to detect and repair duplicate content issues. For example, a site with printer-only versions of web pages might be flagged as duplicate content. Another example of non-malicious duplicate content includes store products shown or linked via multiple URLs.
Whether you have hired an SEO agency or are planning to do it yourself, it’s important remove any duplicate content from your site to avoid a decrease in rankings. If you’re having trouble doing it on your own and haven’t found an SEO company up for the task, visit Top SEO, the company that identifies and ranks the best internet marketing agencies in the industry.