Monitor “Bounce Rates” to Improve Conversion Ratios
A key characteristic of an effective web page is that it draws visitors and it keeps them there. A bounce rate indicates the rate at which visitors come to your landing page and leave immediately. The term was initially devised by Google Analytics and then used in several other similar visitor tracking packages. These figures can be used to find out if your website has a usability or design flaw that is sending visitors away. If your landing page has a high bounce rate it means that visitors are “bouncing” off your page in search of other providers who can supply a solution to their need.
Mathematically, bounce rate is calculated by taking the number of visitors who arrive at your landing page and then leave without visiting any other pages within your domain, divided by the total number of visitors to that page. The general goal of a eCommerce website host is to have a low bounce rate. A low bounce rate would indicate that much of the visitors are clicking on a link that is taking them to the next level on your buying process. You can also use the bounce rate to determine which of your pages is not performing and tweak the pages and check back to see if there is difference. It may take some time but checking your bounce rate and tweaking your website will help you immensely to improve your conversions.