Quidsi Incorporated is not yet a universally known name, but they plan to be. Quidsi, which is a small company headquartered in New Jersey, currently owns Diapers.com and Soap.com. While Quidsi may not yet be recognized everywhere, they are looking to keep expanding, to try to gain ground in the competitive market of online sales. This expansionist strategy, has recently led to Quidsi’s opening of yet another website.
Quidsi’s newest venture into the world of online sales is named BeautyBar.com. BeautyBar targets the average female consumer, aiming to sell over 3,000 different types of luxury beauty products at cheap and affordable prices. This site sits quite well with Quidsi’s current business strategy of expanding their market share, while simultaneously targeting the exact same kinds of consumers that visit Diapers.com and Soap.com. Along with their new website, Quidsi is also planning to come out with a toy website sometime within the next year.
Quidsi is a unique company in that it favors quality over quantity. Most products on the currently own Quidsi websites are either designer or brand name, luxury items at affordable prices for the average consumer. One of Quidsi’s key market strategies revolves around both reliable customer service, extended warranties, and speedy delivery of their products. Two things that are certain with Quidsi’s new acquisition however, is that it will most likely increase their market share as planned, and will also generate increased revenue for the company, allowing them to fund even more projects and expansions in the future.