Seven Ways to Reduce Shopping Cart Abandonment
Almost every eCommerce merchant experiences shopping cart abandonment and no matter how popular your product is, there will still be a few people who abandon the cart. Here are 7 ways to help reduce this rate.
1. Disclose shipping costs in advance - one of the most popular reasons is that people add an item to a cart to see how much it costs to ship. Therefore indicate your shipping costs or add a shipping cost widget to calculate the costs before the customer adds an item to the cart.
2. Show security icons - reassure your customers by clearly showing them the security precautions you have taken.
3. Communicate Trust - you should clearly communicate your trustworthiness and one way to do this is by placing your physical address
and phone number in a clearly visible place.
4. Easy shopping cart return - you should allow your users to easily return to the shopping cart and view their items without having to
go through the entire purchase process.
5. Offer comparison shopping from your website - This allows you to point out differences and offer your customers value.
6. Offer coupons and discounts - create compelling coupon offers and provide discounts to your returning customers. This is a great way to keep customers coming back to your website instead of looking for other vendors.
7. Encourage user reviews - Encourage user reviews on your products and services. This provides potential customers with first hand feedback about your product. You should also reward customers who take the time to review your products or services.