A growing trend online is the appearance of Shopping Voucher Codes. Do not confuse them with discount vouchers by any means. Those are given by e-commerce sites to existing repeat customers to encourage them to keep making purchases there.
Shopping Voucher Codes are more designed to drive traffic to a site with an incentive for purchase. They are a combination of letter and numbers, which the user can enter at the site they are visiting. When entered, it immediately grants the visitor a certain amount of credit, which the visitor can then utilize to purchase items. Usually the sum is enough to buy a very small item or just short of the cost of the smallest item. This compels the visitor to make the purchase because a fair amount of the cost has been discounted.
This is actually a good way of offering incentives to users instead of offering cash or some meaningless gift. Websites who have regular visitors and want to give them a reward for their loyalty usually offer Shopping Voucher Codes. This is a smart method to employ, as the technology that needs to be in place is minimal. After all, the Shopping Voucher Codes can easily be generated and verified by the business. If you own a few websites that, you would like to drive traffic to or if you have a partnership with another ecommerce site this would be a great method to consider as it requires very little effort but almost guarantees a sale where the customer ends up.