Simple Conversion Tips
The following are some simple things you can do to boost your conversion rates.
1. Harness 404’s – 404 error pages are part of online life. You have to have them because visitors to your site are going to see them at some point or the other. This is because of typo’s, mistakes in linking etc. So why should you let this page go to waste? It represents an opportunity to grab a customer. Offer a discount on a product, give them a freebie; this will not only make the page look good, more often than not you will get yourself an instant sale. Besides this, it won’t make your customer run for the hills because they think your site is error prone.
2. Show your rates – Shipping rates can be a big turnoff for a customer. Although you may not be able to offer lower rates, you can display the rates upfront so that the customer knows what they are up against. You can argue that this could turn customers away, but they would do that anyway when they get to the checkout point. So why not save them the hassle? That way they will always come back to you as a first choice for products because they know that the shipping rate is displayed upfront.
3. Arrival dates – Customers are always on pins until they get their product. Instead of saying “product ships in 8-16 days”, tell the customer when the product will leave your warehouse. The give them a zip code based calculator so that they can figure out when it will reach the shipping address.