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Ecommerce Tips – Improving SEO (Part 2 of 2)

Optimize – Search Engine Optimization is a key factor in getting visibility on search engines. There is a lot you can do with your website as well as other methods you can employ to maximize your SEO. Some of the other methods include article marketing, social bookmarking, forum marketing, etc. In other words, you have to try to get your website mentioned in as many different online environments as possible. The more links a search engine finds pointing back you, the better your ranking will be on a search result page.

Affiliate Marketing- Connections are as important in the virtual world as they are in the real world. In ecommerce getting traffic to flow to your website is very, very important. One of the ways you can do this is by working out deals with other websites. Generally this is known as affiliate marketing. This involves you compensating the person who sends traffic your way. Usually this remuneration is based on a percentage value. For example, if a person buys something from you for $20 and you have agreed to give 5 percent of the sale value to you affiliate, then all you have to do is give 50 cents to that person. Where this becomes lucrative for both of you is when there is a large volume of traffic that is sent from your affiliate of which a large amount makes purchases. For example, 100,000 visitors sent of which 20,000 make a $20 purchase each. This works out to $400,000 in total sales and $20,000 to your affiliate.