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So Many Advertising Choices, So Little Time

By Ted Dhanik 

There are so many different advertising options today that it can be difficult for businesses to decide which type to use.  Advertising can be extremely costly, however, it’s necessary in order to make any business thrive.  Small business owners in particular typically have to consider their budget before paying for ads.  Some of the most popular types of ads involve television, radio, print, and online display ads.

Television, print, and radio ads are a great idea for small, local businesses.  These mediums broadcast to a large network which often allows businesses to grow their client base.   This is a great option for businesses that want to grow brand awareness without necessarily promoting a specific product.  Unfortunately, small business owners that use these mediums will have to compete with big brand names which can be a difficult feat.  One option is for small businesses to advertise on the local television stations so that there is less competition.

Another popular advertising option today is online ads.  There are different types of online ads, but display ads have become widely used in recent years.  Display ads can be more expensive than traditional ads, but they can also bring in more new clients.  The reason for this is that these ads are more tailored to the viewers.  The ROI tends to be very high for display ads because they target an incredibly particular audience.  One benefit to these ads is that they can easily be updated and replaced, unlike traditional ads.

Prior to businesses choosing a particular type of ad, they should evaluate what their goal and budget for their ads are.  If money is an issue, traditional ads may be the route to go.  However, if growing brand recognition is the main goal, display advertising is a great option.

Author bio: Guest post is brought to you by Ted Dhanik, the CEO of the marketing company engage:BDR. Ted Dhanik offers nearly fifteen years of marketing experience in display, mobile and video advertising.  For more information on Ted Dhanik, visit