Cross Loader Blog

Following are 10 great ideas from eCommerce industry insiders for you to use to increase your website’s conversion rates and performance this November.

- Localize Site content – in the same way that offline stores are localized to provide local items and prices, you should use IP mapping to localize your online store and provide products, services and prices that are local. This can be a powerful tool to entice users across the world to use your website and its services.

- Keep your message above the fold – make sure the important aspects of your website are kept above the fold (middle of the screen). Use this space to include newsletter signups, special offers, navigation menus, reviews call to actions. Chances of users seeing this information more if it is above the fold.

- Include expert testimonials – customer testimonials and user-generated product reviews are great to provide reassurance for your online store. Take it one step further and use actual testimonials from experts in the product field.

- Help non-profits and they help you – for a donation, many local groups, especially team sports, will help you with projects such as taking online inventory, washing windows, or cleaning company vehicles.

- Use Ning to target customers – Ning is a web service that hosts thousands of social networks and it is a great place to target niche customer segments.

- Create an FAQ page – that will educate your customers about your products and services in a clear and concise manner.

- Define your business objectives – clearly define your business objectives and make them achievable and measurable.

- Detailed images appeal to sophisticated shoppers – studies indicate that today’s shoppers expect retailers to provide not only textual product information, but also detailed, zoomable images, videos, and alternate product views.

- Use creative commons for SEO value – use old imagery such as a model or product photos, which you are no longer using and submit them to image-sharing sites under a Creative Commons license. Many users will credit you when they use it and provide SEO value by linking to your site.

- Improve your onsite search – many shoppers who know what they are looking for will use your site search. Include a category dropdown or suggestions to make their search narrower.

One Response to “Ten Great Ecommerce Ideas for November 2009”

Leave a Reply