2009 was a difficult year for online retailers who bore the brunt of the economic downturn, as online spending experienced zero growth during the first quarter. The retailers though were able to sail through the downturn by adopting certain strategies that have become trends.
Today, e-commerce is not just about customers visiting your site, but is about engaging customers, which ultimately leads to making a sale. Links to other recommended products has been a successful strategy to keep your customer’s attention.
Using the Social Media
2009 is a year that saw more effort being spent on blogging and Twittering as this is a low-cost strategy that provides a higher return-on-investment. The year also saw many ecommerce sites being promoted directly on social networking sites like Myspace and Facebook. If you need to learn more on social media marketing, read the iClimber blog. iClimber also offers social media marketing services.
Mobile and Smart Phone Applications
2009 saw the growth and potential of mobile and smart phone applications. They are relatively inexpensive and easy to build applications. Mobile users are hooking up to the idea of ordering their favorite food or paying their bills while being on the move.
It has become very important for an ecommerce page to be ranked by a search engine. Revamping websites by uploading content constantly shows how important SEO rankings are, as a top priority in 2009. Learn more about SEO at the Submit Express SEO Forum. Submit Express also offers search engine marketing services, such as SEO and PPC.
One of the success factors in ecommerce has always been security. With more and more mobile applications being built, security of data and back up remain key concerns for e-tailers with customers expecting a higher degree of security.