Using Google Analytics for Keyword Segmentation and In-Depth Analysis
If you are serious about SEO and keyword performance you are bound to have used Google Analytics. However Google Analytics provides a wealth of information and digging through this is a vital to achieve the right results. Therefore, here are a few tips on how to extract the information and use it to your advantage.
Segmenting your keywords is a great way to focus your campaigns. Use the Traffic Sources tab and click on Keywords. Inside Keywords click on eCommerce tab to gain access to the top keywords that users have typed and how they relate to revenue. The eCommerce conversion tab tells you the specific number of sales for each keyword. This information will help you to determine the best course of action. For an example, if you are running a PPC campaign you can shift your focus to the high performance keywords. You can also analyze which pages are the best landing pages and what keywords users used to arrive at that particular page. You can also use this data to update your pages to push the best performing keywords more strongly.
Segmenting your traffic is an effective way to fine tune your traffic analysis and gear your website to cater to the best performing keywords. This will ensure that qualified traffic find the right landing pages and increase your conversion rates overall.