Would you like fries with that?
How many times have you told your friends “hey, that burger place is great!”, “that clothes shop is awesome” or “this new album is the best” and most of them have taken your recommendation? Probably lots of times, but it doesn’t quite seem to work out so well when you do it on the web for a product that you are trying to sell.Quite simply, the problem here is trust. Who are you? You aren’t well known and people who know you well will not make purchases every day. Even if they did, they probably don’t number in the hundreds to make a difference. So how do you become well known enough, like Steve Jobs for instance, to sell your product by simply saying “this is the stuff, go buy it and all its accessories now”? You don’t. You don’t need to. Why waste time becoming a guru when there is a simpler way to achieve your objective?This is where you use a simple tactic that takes advantage of the customer’s mindset when they are ready to buy. It is a tactic that is used brilliantly well by any place that sells burgers and it is called the “do you want fries with that” tactic.How many times have you said no to that question? Probably a few times, but more often than not you would have said “yes”. This is what you need to do, every time a customer puts something in their shopping cart. If they buy a camera, ask them if they would like a camera bag with that; it is as simple as that. Try this tactic out on your website and you will definitely see a vast improvement in your sales.